Gökhan Gürcan became the CEO of Bupa Acıbadem Sigorta in 2010 and he serves as Chairperson of the Board of Bupa Acıbadem Sigorta as of 2021, and then as of became the Executive Chairperson of the Board of Bupa Türkiye as of 2023. Additionally, he has been a member of the Board of Trustees of Acıbadem University since 2020. He has managed the company at significant milestones including its acquisition periods by Khazanah in 2013 and Bupa in 2019. Under his leadership, Bupa Acıbadem Sigorta has achieved great success by pioneering and leading the health insurance sector with innovative services and products previously unseen in the industry. He has held various leadership positions at the insurance companies Allianz and Ergo. Gürcan has bachelor's degree from Marmara University, Department of Business Administration and MBA from Yeditepe University. He also completed Harvard GMP and Koç MDP programs.

He was born in Gaziantep in 1974. He graduated from İstanbul University – Faculty of Medicine in 1997, then completed Bahçeşehir University - MBA Program. He is one of the doyens of emergency health services sector. He started his work life at Medline in 1996 as a medical student. He has worked as an ambulance doctor, emergency services coordinator, then promoted to deputy general manager responsible from sales and information technologies, respectively. In 2008, he took part as CEO and executive board member during the foundation of Acıbadem Mobile Company. Till the year 2014, he served as an executive board member in Acıbadem Health Group. He was selected for Fortune Magazine’s “Most Successful and Inspiring 40 CEOs under 40” list in the years 2011, 2012 and 2013, three years in a row. As of the year 2014, he has headed to the investments in the matters of information technologies and modern health management systems as the “angel investor”. He leads as CEO of Wellpoint Group of Companies consisted of Platform OSGB, Akademi Emergency Case Institutional Training Centre, Unicall Personal Healthcare Management Systems, HomeCare Medical Services and Curative Digital Marketing Agency. Married, two children, aged 8 and 10. Speaks English and German.

Ebru Keskin Kulalar has BsC from Hacettepe University, Departments of Economics and master’s degree from the University of Essex, Departments of Economics and Finance. Keskin Kulalar started her professional career in 2007 at the Inspection Board of Yapı Kredi Bank, where she gained experience in risk management and auditing. She continued her career within Allianz Insurance and ERGO Insurance, holding various positions in compliance, fraud prevention, international sanctions, and corporate risk management. In 2011, after joining KPMG Risk Consulting Team, she took on responsibilities for the overall management and coordination of diverse projects conducted by leading organizations in sectors such as finance, energy, automotive and construction. Keskin Kulalar joined Bupa Acıbadem Sigorta in 2012 and served as Chief Operation Officer. As of 2024, she continues her position as Chief Strategy and Transformation Officer under Bupa Türkiye, overseeing functions including strategy, customer, digital, marketing, human resources, program office and legal. Simultaneously, she is the Vice President of the Executive Board for senCard Direkt Satış and senCard Partners.

Aydın Yağcı holds a bachelor's degree in Econometrics from Marmara University and a master's degree in Business Administration from Southern States University. He began his professional career in 2005 at Strateji Menkul Değerler. Between 2008 and 2009, he worked at Tiger Financial Group; from 2010 to 2013, he was part of the audit team at Ernst and Young; in 2013-2014, he joined the budget and reporting team at Anadolu Efes; between 2014 and 2022, he worked at Signify; in 2022, he joined Schneider Electric; and from 2022 to 2024, he served as Chief Financial Officer at Multinet Up. As of November 2024, Yağcı serves as the Chief Financial Officer (CFO) of Bupa Türkiye, responsible for Financial Control and Analytics, Financial Planning and Analysis, Treasury and Financial Operations, Facilities Management and Administration, Accounting and Reporting, as well as Supplier Management and Procurement functions. Additionally, Yağcı is a Member of the Board of Directors at Bupa Türkiye, senCard Partners, and senCard Direkt Satış group companies. As of October 2025, he has assumed the role of Chairperson of the Executive Board of senCard Dental.